Bruce Hasselberg: All About Loni Anderson’s First Husband

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Bruce Hasselberg is widely recognized as the first husband of American actress Loni Anderson. His ex-wife is best known for her character Jennifer Marlowe on the CBS sitcom WKRP in Cincinnati (1978-1982).

Bruce was married to Loni when the actress was yet to find her career in movies. They got married in their 20s in 1964 and separated just after two years of their marriage. Well, was there any specific reason behind their separation? Did the ex-couple share any children?

Look at the below articles to know everything about Loni Anderson’s ex-husband Bruce Hasselberg. Here we go.

Short Bio of Bruce Hasselberg

Full NameBruce Hasselberg
Date of BirthMay 1939
WifeLoni Anderson
ChildrenBarbara Ann Howard and James Hasselberg
Popular ForEx-Husband of Loni Anderson

Loni Anderson’s First Husband, Bruce Hasselberg’s Early Bio 

Bruce Hasselberg was born to his parents in May 1939 in Minnetonka, Minnesota, US. He will celebrate his 84th birthday in May of 2023.

Talking about his early days, as an infant, Bruce lived in Baltimore for a certain time in the series of his dad’s job. Later, his parents moved back to Minnesota where the former celebrity spouse spent most of his early life in his hometown alongside his four years younger sister Barbara Hasselberg. His sister is a former Miss Minnesota.

Besides, the celebrity ex-husband belongs to the white ethnical race and holds American nationality.

His Educational Details

As for education, Bruce Hasselberg went to Bloomington High school. Further for higher study, Hasselberg joined Minnesota University, from where he received a degree in Sales and Marketing.

During his time at University, Bruce was an athlete and ran for student president as well. Aside from being a student, he also was a part-time employer at Sold cookware door-to-door for the Westy Bend Company.

Bruce’s Father Was A Mayor of Bloomington

His father Donald Hasselberg was elected as a mayor of Bloomington, Minnesota in 1960 while his mom Phyllis M. Hasselberg get the title of First lady of Bloomington.

Before becoming the mayor, Bruce’s dad Donald has been in several jobs. At first, he worked in the social security department in Baltimore, Maryland. Later, senior Hasselberg also served in the Internal Revenue Service (IRS) and was then drafted into the army.

Like his dad, Hasselberg’s mom too was a career-oriented woman. Let’s have a short look at his mom as well.

Bruce’s Mother Phyllis M. Hasselberg

Bruce’s mom was born Phyllis Marian Johnson to her parents Harry Johnson and Myrtle Susag on February 11, 1918. Just at the age of 20, she married her husband Donald with whom she lived together for almost six decades, until her death.

Bruce Hasselberg Mother is no longer alive
Bruce Hasselberg’s mom. Source: His Facebook

As for her career, she first operated a boarding house and then worked in the Southdale Dayton Music Department. Hasselberg’s mom had a great talent for tennis and piano. As of 2023, Phyllis is no longer alive in the world. She passed away in December 2015.

Bruce Hasselberg Is the Owner of Hasselberg Cos

Bruce has been the owner-operator of Hasseberg Cos. since March 3, 1963. Apart from being an owner, Bruce also worked in several other organizations.

Bruce Hasselberg is a businessman
Bruce Hasselberg

Four years after graduating from the University of Minnesota, he joined a real estate company Premiere Realty as a Senior Vice President. Then, from 1974 to 1979, Bruce served in the position of Vice President of Real Estate at Space Centre formally St Paul Terminal Warehouse Co.

He also became the Chief Financial Officer of the Hasselberg business interest at Haslleberg Cos. in San Antonio, Texas, and worked for almost two decades. He is now an owner-operator of the company.

Bruce Hasselberg Was Married To Loni Anderson For 2 Years

The Minnesota native tied the knot with Loni Anderson in 1964. It is reported that the couple saw each other for the first time during the Miss Minnesota competition. In the beauty peasant show, Bruce’s little sister Barbara and his future wife Anderson were a competitor. With the intention to motivate his little sister, Hasselberg was present at the show when he saw Loni and fell in love with her.

Bruce Hasselberg was married to Loni Anderson
Bruce Hasselberg’s ex-wife Loni Anderson

He subsequently approached his future spouse and they started dating each other. Shortly after, they turned their relationship into marriage and within a year, the married duo welcomed their beautiful baby girl together. But sadly as time passed, the spark in their marriage started deteriorating and ended up with a divorce in 1966.

Did Bruce Hasseberg Remarry After Divorce?

After his separation from his former wife, the businessman got married to his second wife whose name is not identified yet. But some years later, Bruce again went through the phase of separation and got divorced from his second spouse as well. For the third time, Bruce Hasselberg walked down the aisle with Barbara Ann Howard. Bruce was together with his third wife until her death on September 22, 2013.

Bruce Hasselberg married thrice
Bruce Hasselberg with his late wife Barbara

On the other hand, his ex-wife, Loni who later earned a name and fame in the movie industry married thrice. Following her separation from Bruce, she married Ross Bickell and then actor Burt Reynolds. At present, Bruce’s ex-spouse is happily married to her fourth husband Bob Flick.

Bruce Hasselberg Is A Father

From his first marriage with The Price She Paid actress, Hasselberg has a daughter named Deidra Hoffman. She was born in 1965 which makes her 58 years of age as of 2023. Hasselberg’s daughter is currently living with her husband Chris Hoffman and children McKenzie Hoffman and Megan Hoffman in Anderson, California.

Bruce Hasselberg is a father
Bruce Hasselberg’s daughter

Further, Bruce has a son named James Hasselberg from his second marriage. James is the owner of the Hasselberg enterprise.

In the same way, Bruce’s popular ex-wife is also a mother of her son Quinton Anderson Reynolds whom she adopted with her third spouse Burt Reynolds.

Bruce Is Active On Social Media

The celebrity ex-husband Bruce is active on Facebook. The last time, he posted on his Facebook was on August 3, 2028, in which he uploaded his Facebook cover photo.

Further, he is also on Twitter with 12 followers.

What Is Bruce Hasselberg’s Net Worth?

Since Bruce is a real estate broker and publisher, there is no doubt that he has earned good money from his business career. At a moment, he is reported to have an estimated net worth of over $1 million as of 2023.

Meanwhile, his popular ex-spouse Loni Anderson has a fortune of $12 million.

Where is Bruce Now?

He now resides in San Antonio, Texas with his family.


Anuja Uprety

Anuja Uprety is a professional writer at She is a fashion enthusiast and followers Hollywood trends pretty closely. As an expert in the field for years, her research skills and approach to presenting articles are incredible. Contact her at: